Music TechPitch 4.5

8 April 2014, Ernst & Young offices, 1 More London Place, London, SE1 2AF

In partnership with


Music TechPitch 4.5 is a platform to enable startups specifically within the music-tech industry from all across Europe to showcase their business proposition to a relevant wider audience, including VCs, music industry professionals and experts, journalists, as well as other aspiring and successful music and tech entrepreneurs. This pitching event is a unique opportunity to build more awareness, receive productive feedback from an expert panel, and network with key music-tech industry players.

We are delighted to announce the next Music TechPitch 4.5 event, held in partnership with Clintons, the law firm, and EY, the professional services firm, in addition with support from our media partners MediaTainment Finance, Music Business School, Rockol and StrategyEye.

The evening will feature a presentation followed by the selected music-tech startups presenting their business ideas and revenue models during a three-minute pitch followed by a five minute Q&A by a panel of judges. A winner will be scored by the judges, and there will be a general vote to pick the audience favourite.

The winner of Music TechPitch 4.5 will get the opportunity to participate in a growth meeting arranged by EY, the professional services firm, in order to discuss potential growth, support and investment opportunities.


18.30 - Registration and networking

19.00 - Introduction, start of programme

19.05 Keynote presentation: Steve Lewis

Steve Lewis, the industry veteran and successful entrepreneur with a long history at Virgin Music and Chrysalis Group in different senior management and board director roles, will share his insight and experience from founding and exiting the first private equity backed music publisher, Stage Three Music.

19.15 Maker Demo: Ototo by Dentaku

New for Music TechPitch 4.5 will be a maker demo: we will hear from Dentaku co-founder Mark McKeague, who will demo Ototo and instruments, and share his maker journey.

19.20 - Introduction of judging panel

Bruce Elliott-Smith, Business Development Director at Venture Capital Platform, CEO of electronic music company ArchangelUK, as well as a Grammy-winning song-writer for amongst others Kylie Minogue
Tom Frederikse, partner, Clintons
Julia Hawkins, Digital Strategy Manager, Universal Music UK
Phil Hope, Managing Director, Cutting Edge Group
Steve Lewis, Steve Lewis Services, previously founder of Stage Three Music sold to BMG Rights
Francois Planquette, Music Product Manager, Orange Group
Justin Prichard, Director - TMT Corporate Finance, EY
Chaired by Ashley Elsdon, Palmsounds        

19.25 - 3 minute Pitches:

  1 - ALV Royalty Software - a cloud service performing royalty statement calculation and centralising metadata management  
  2 - Blitzr - reunites all the music media, data and services in a single user-friendly interface   @blitzrdotcom
  3 - - audio-streaming notifications, stories and music to mobile and wearable devices   @capsulefm
  4 - Exaget - delivers targetable, measurable and interactive audio ads to drive revenue for radio and music broadcasters   @exaget
  5 - MeetandJam - a social network for musicians and a booking/calendar system for rehearsal and recording studios   @meetandjam
  6 - Metable - a metadata and asset management platform, providing tools for labels, publishers and managers   @metablemusic
  7 - Music Gateway - a music industry platform streamlining the way users get connected and conduct business on a global scale   @Music_Gateway
  8 - Nagual Sounds - an interactive musical instrument, which tracks the movement via 3D camera and translates the data of the movement into music   @nagualsounds

20.30 - Judges feedback and audience vote

The panel of judges will discuss the viability, growth potential, and revenue model of each business idea, providing constructive feedback on the business model and the pitch. A winner will be selected by both the judges and by audience vote.

20.45 - Networking drinks & pizza

22.00 - End of event


Ernst & Young offices, 1 More London Place, London, SE1 2AF

Register to attend

A two-tiered pricing structure allows qualified (and cash-strapped) music tech startups, artists and bands to attend Music 4.5 at a reduced rate. 2Pears reserve the right to approve registrations and refuse entry if incorrect category is stated. All prices are inclusive of VAT.

Early bird tickets are available until 7 March 2014.

Hotel deals for MusicTechPitch 4.5 - 8 April 2014

We look forward to seeing you at Ernst & Young in April. To help you get the best special offers at nearby hotels we have put together a Music TechPitch 4.5 HotelMap that shows the nearby accommodation options and best possible rates and special offers.

The map displays live availability and allows you to book directly with each hotel:

Alternatively, if you would like to book your accommodation by phone, you can call Jessica Heili, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code M7Z5D. She will be happy to help you with your hotel booking and provide assistance organising your time in London.

In Partnership with:


Based in Central London, Clintons is one of the UK's foremost Entertainment, Media and Sport Law practices. Clintons has acknowledged strength in commercial and corporate work, with a particularly well-known expertise in IP-related matters, both contentious and non-contentious. Our firm has for nearly 60 years offered high quality, practical legal advice to clients ranging from large, commercial organisations to private individuals, many of whom are in the public eye.

Apply to pitch Music TechPitch 4.5


By getting up on stage and pitching your business idea and model, in this case to the panel of experts we have put together for Music TechPitch 4.5, you will gain exposure and interest from both potential users and potential funders, as well as from media in general. And you get to practise and receive immediate feedback on your pitch.

The pitch session is not about achieving funding immediately, but gaining interest, making connections, and hopefully starting relevant discussions, so if you like the idea of pitching you will be good!

Pitches at 2Pears events are free-of-charge for the pitching companies, which means that the person pitching receives a complimentary ticket for the event. All other company members and interested parties will be required to purchase tickets at best available rate, to attend the event.

What we need from you in order to confirm you are eligible to pitch and to make a fair selection of companies for Music TechPitch 4.5 is for you to download the application form and complete all questions on this form and submitting it by 7 March 2014 by email to

Please submit your application to pitch by 7 March 2014.

Please ensure that it is 1 page only and that it is in Word format, as nothing longer and no other format will be considered. Please also ensure that you save your application as COMPANYNAME_m4pt5.docx where the name of your startup replaces 'COMPANYNAME'.

Who to send it to? Email your application to by 7 March 2014


If you have any questions about registering for Music TechPitch 4.5 please contact us on +44 (0)20 3239 9325 or email petra (at) 2pears (dot) com.

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